New Generation of Real Estate-See Top 2017 Changes-Chicago North Shore Real Estate

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A lesson just in time for back-to-school….Ever changing and evolving technology, the flow of information, the global economy and a shift in societal structures have altered the real estate landscape on Chicago’s North Shore and around the world, forever. Times have changed since the real estate boom of the early 2000’s. This isn’t our parents’ real estate market. And some of the strategies that were put to use in the ‘80s and 90’s, if implemented today, would cause financial harm or result in missed opportunities — or both. Before venturing into the vast world of North Shore real estate, contact a trusted North Shore real estate professional. In addition, here are five tips to consider as you explore North Shore buying or selling in this current and next generation of North Shore real estate:

1. Technology speeds things up: But don’t rush a real estate purchase

Not unlike most industries, technology and the Internet have sped up the processes of looking for, transacting or selling a North Shore home. A great new listing could hit a buyer via a text from their agent, an email alert from the local MLS, a notification from Zillow on a mobile device and maybe even an old-fashioned phone call from the buyer’s agent. The actual real estate transaction process has been sped up as well. Clients can sign contracts or review property inspection reports and disclosures on a mobile device during their beach vacation. Even so, no matter how quickly we move or how much technology can make our world efficient today, buying or selling a home should never be rushed.

2. The real estate agent’s role has shifted: But a good agent still matters

Before the Internet and online listings, some people believed the real estate agent’s only value was to provide access to the listings. It’s always been a highly emotional and financial decision, and a good, experienced, local North Shore agent likely did more than just open doors in the 1980s. Today, an additional part of the agent’s role is to make sense of the information. Data alone is meaningless without color. A good local North Shore agent, living and breathing their market, will add more value than ever. Finally, in many parts of the country, where attorneys are not involved in real estate transactions, the agent is the center of the transaction. Don’t settle. If you are not impressed with your agent, find another. The right agent can make all the difference.

3. Often a seller-beware culture today: Do your homework

Search is in the DNA of millennial or Gen Y buyers today. They simply won’t take anyone’s word for anything. They will search, research and double-check everything. A smart seller today needs to be armed and get one step ahead of the buyer. Today’s buyers have much more at their disposal, and so it’s the seller who needs to beware. Not knowing what the buyers are seeing or staying one step ahead of them can affect your bottom line when going on the market today. Leverage today’s resources and technology and think like a buyer before going on the market. Once you go live, there’s no turning back. If you aren’t completely ready to sell, don’t list.

4. We have evolved: Owning might not be for everyone

The typical home buyers of last generation got married in their early 20s, moved to a single-family home in the suburbs, got a 30-year fixed mortgage and planned to pay it off. Buying a home happened once, maybe twice in a lifetime.

It’s no longer standard practice to live in your hometown after high school or college. In fact, it’s more common for today’s professional to take a job in Denver, Dallas or even Dubai. Additionally, that stable long-term job, with access to a pension after retirement, has all but evaporated. Buyers change jobs more often than ever. The flexibility granted by renting has provided a different picture of today’s American Dream for many.

5. Know all of the loan options available today: Choose carefully

Access to dozens of loan products didn’t exist just 15 years ago. Banks have developed new products to evolve with the times. The acceptance and use of some of those products, for some people, led to a steady stream of foreclosures years later. When I bought my first home, my father suggested I get a 30-year fixed mortgage. I thought he was crazy. I didn’t know what I’d be up to in five years, much less 30. A buyer today needs to spend some time researching loan options and consider them in the context of their personal situation. Work closely with a good local mortgage professional to help decide which type of loan makes sense for you – now and in the future.

Special Tip: It’s emotional — and that’s not likely to change

No matter the decade, the changes in consumer behaviors, or the type of home, real estate transactions will always be more personal than any other. Add to this the changes in technology and the access to information, and it’s easy to lose sight of what’s important. Unlike buying a new flat-screen TV or selling a used car online, buying or selling a home will always be an emotional purchase. A home is where people have made some of their most important memories, a place that has been constant through the ups and downs of life. While the world may be speeding up on what seems like a daily basis, it’s always a good idea to take it slow when buying or selling a home. More information HERE.

With over 25 years of dedicated client focused results, top producing, high-ranking , top performing outcomes, Gloria Matlin and partner Zack Matlin are the consummate Chicago North Shore real estate representatives. Sustained North Shore community insight, and a passion for making North Shore real estate dreams a reality, look to them for questions on marketing, technology options, area conditions, or simply to discover things to do and places to go on Chicago’s Northern Shores.  640 Vernon Avenue, Glencoe, Illinois-Coldwell Banker residential real estate office is where Gloria Matlin has called her home office for over 2 decades.  Feel free to stop in today!

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Sellers and Buyers in 2017’s North Shore Real Estate Market- 3 Things to Know

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Here on Chicago’s North Shore the spring 2017 real estate market is favorable for both buyer and seller alike. North shore agents are seeing busier open houses, quicker sales, even multiple offers.
But like houses, no two North shore sellers or buyers are exactly the same. Having a grasp of the mindset of both, can ease the North Shore real estate navigation process a bit. With the buy-sellhelp of an experienced solidly performing North Shore real estate professional, below are three scenarios sellers and buyers should be aware of in today’s market:

1. Buyers can be sellers and sellers become buyers

Often, sellers feel the same amount of stress or excitement that buyers feel because they’re somewhere in the buying process, too. Though some sellers may want to take additional time and become renters after their sale is complete, many will get back in the homeowner game soon after the sale goes through, sometimes immediately. Sellers, as would-be buyers, want to capitalize on low interest rates and home values. Getting the North Shore home sold quickly and at today’s value may be all a seller needs to make a purchase. Though it may be a “sellers’ market in some areas,” most sellers these days have a sense of empathy. They understand the buyer’s position and likely want to get out cleanly and quickly so that they, too, can buy.

2. Sellers are feeling relief 

Even the sellers who have successfully sold before are well aware of what happened in real estate markets over the past five years; news that the market is thriving, and in their favor can be a welcoming incentive for all involved. They’re more hopeful than they were even six months ago. Generally speaking, however, most sellers are still feeling somewhat cautious. They’re more likely to take a bird in the hand than to risk losing a sale because of a knee jerk instant reaction.

3. Advice for both sides

Real estate is a game, in a sense, in which both sides hope to achieve their goals, which is why it always helps to understand your “opponent. Take a moment to size up who the buyer is, how they got there and why they want to buy. Don’t make assumptions. Take a step back. Put yourself in their shoes.

Sellers aren’t the same as they were several years ago, when many were driven by other goals as the market’s rise seemed endless. Don’t go into this market, which is very different from even six months ago, assuming the same rules apply. Consulting with your competent Chicago-North Shore real estate professional, will put you in the right position for a successful and joyful transacti

Gloria Matlin with partner Zack Matlin are high-ranking real estate performers. Gloria is a dedicated professional with 25+ years of reliable, client centered, and savvy North Shore market insight. They can be found at the  premier Chicago North Shore Glencoe Coldwell Banker Residential Real Estate office – 640 Vernon Ave., 60022. More information HERE

Spring Home Buying Frenzy? North Shore Real Estate

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North Shore Spring-time home buying is fast approaching. The normal spring home buying season is typically March, April, May and June. The main reason for this time-frame is because many take vacations during July and August. Spring 2017 on Chicago’s North Shore is forecasted to be one of the best home sale seasons on record; and with mortgage interest rates at relative lows, many are paying close attention to Chicago North Shore real estate outcomes.

Be ready to jump on the North Shore home you want. Don’t be too indecisive. Don’t try to sleep on it. When you find it, make an offer. Here are other tips to help you navigate The North Shore home buying spring season:

  • Get preapproved by a local North Shore lender. It could be a local bank or a local mortgage broker, but don’t try to compete with an online lender approval letter or an out-of-area mortgage lender letter. Offers that contain a local lender’s preapproval letter will probably get top billing.
  • Focus on the house, not the owner. Don’t get overwhelmed on whether the home is a foreclosure, a short sale or owned by a traditional North Shore seller. Concentrate on location, location, location, and look for homes that meet your basic requirements. If a market is dominated by foreclosures and short sales, those prices will be the norm among traditional sellers.
  • Hire a North Shore neighborhood specialist. All real estate is local. A real estate agent who specializes in the area where you want to buy will be a wealth of information for you. Not to mention, that agent will probably be well-known and respected among the area specialist listing realtors. Working with an agent other agents like is a plus for you.
  • Be prepared to pay list. Some buyers focus on how much the seller is asking instead of on how much the home is worth. Ask your agent to show you a CMA of comparable sales to determine actual value. You can’t compare values by other homes on the market because sellers can ask whatever they want. If you are getting the home you want at a price you can afford, whether you pay $1,000 more or less makes no difference in the overall outcome.
  • Give the seller something other buyers won’t. There are many terms contained in a purchase offer. Negotiation is not always all about price. You can give the seller a benefit to take your offer without actually waiving your rights. Ask your agent to make suggestions for you. It could be something as small as giving the sellers an extra day to move out.

If you are new to town, you might want to spend a few weekends before the home buying season starts and get to know the Chicago-North Shore area. Talk to people in the street and at restaurants. Visit several real estate offices and interview a few North Shore real estate agents. Use the Internet to do some research. Drive or better walk the neighborhoods you like the best at different times of the day and, if you can, on different days of the week, see if they would fit your lifestyle. If you have children, review the North Shore school districts, or research upcoming things to do or activities like North Shore summer camps and spring/summer classes for 2017.

You can also stop by our Coldwell Banker office for help, guidance and questions on buying a home, selling a home or overall North Shore market conditions.  We are located in Glencoe, Illinois 60022- 640 Vernon Ave. We look forward to assisting you. More info HERE

Top 8 Reasons to Buy or Sell in Winter 2017-North Shore Real Estate Trends

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Chances are, buyers looking for a Chicago North Shore home during the winter season are serious about buying and not simply shopping around. Showing off some of the home’s finer features isn’t easy covered in a potential blanket of snow, but there are a number of things sellers can do to attract buyers:

 1. Less competition. In the winter season, there are fewer homes on the market, so your home will have less competition. Encourage buyers by offering attractive pricing and incentives.

2. Interior focus. Providing photographs from the summer months is important, but now is the time to highlight the inside of your home. North Shore realtors know, furnished homes and those that are organized have more appeal, so make sure the beds are made, the furniture is well placed, and the counter tops and closets are clear of any clutter.

3. Exterior demands. Snow can alter the look of the overall property. Shovel and de-ice all paths and doorways. The driveway should be plowed, along with the sidewalks. Make sure that all outside lights and doorbells work. Consider more lights that could be installed to effectively highlight the best areas of the house.

4. Winter warmth. The colder months can create times at home enjoying family. You can stage your home to showcase winter warmth with such sights and smells as crackling fires, scented candles and eye catching, but tasteful wreaths to appeal to buyers and make them feel like your home could be their own. The key–don’t over do it though!

 FOR BUYERS

1. Lenders also usually have fewer loans to process and less paperwork to deal with (though this can change quickly if rates fluctuate). With lenders less hassled, you can expect a smoother process to get approved for a mortgage.

2. Winter may have fewer buyers in the market. Fewer buyers could mean less North Shore real estate property competition.

3. The winter season has fewer units on the market, and sellers tend to need to move from their property. You can use that to your advantage to get a favorable deal.

4.The negatives that turn off both buyers and sellers in winter can create a savvy real estate hunter’s dream. For the clued-in home buyer such negatives can lead to a real gem of a deal. The motto that could put some serious money in your pocket between now and spring, remember this: Imagine the future, and don’t let winter pull your strings! More INFO

For a view of homes available on the North Shore, or to get market status/housing reports, analysis, trends, or open house lists, feel free to stop by our North Shore Office at 640 Vernon Ave, Glencoe, Illinois.  Gloria Matlin works out of one of the Chicago North Shore’s top ranked realtor offices.  847-835-0236 or direct at 847-835-6058

www.gloriamatlin.com

Seasonal Advice-Buying a Home and Selecting a School-North Shore Real Estate

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On Chicago’s North Shore and around the nation it’s the time of year when families consider moving to get their children into a preferred school district. Statistics show that school-district boundaries do impact the buying decision for more than 60 percent of home buyers. In addition home buyers may be willing to pay more and give up certain “wants” for a home located in theirback to school district of choice. Some buyers are especially willing to give up access to shopping and nearby comforts, among other amenities, to reside within the school-district boundaries of their choice.

If you’re in the market for a new house during this time-frame it could mean more space, great neighborhoods and ideal schools. Follow these five tips to find your dream home near the area that fits your needs:

1. Make a list of questions for your Realtor. When you’re ready to tour the homes on your short list, be prepared with the questions that will help you make the best investment. Ask about things that matter specifically to you and your family but also what matters for the home’s future value. Your Realtor will be able to guide you to find the right home, in the right location, near the right school.

2. Know your family’s needs. Is your family growing? Is square footage the most important factor, or a large backyard? Make a list of exactly what you need in your family’s new home.

3. Review school information, an app can usually help. The Schools tab provides detailed information about the grades taught at each school, including the student-teacher ratio and the GreatSchools rating.

4. Look for parks and play areas in the map view. View your search results on a map and narrow results by homes that have a place for your kids to get the wiggles out. You can also look for other things that matter to you, like how far away it is from a baseball diamond. Draw your own search boundary with your finger, if a specific area really matters to you. More info HERE

As a relocation guide and top performing real estate professional for the Chicago North Suburban are for over 25 years, Gloria Matlin is known as a trusted resource. Let her high producing real estate methods and personable style speak for themselves. She prides herself on providing optimal service whether relocating, property investing, downsizing, luxury up-sizing, or simply needing assistance finding your first your dream home, Gloria Matlin is the consummate North Shore real estate professional and the right person for the job. She can be found in the downtown district of North Shore’s village of Glencoe – 640 Vernon Ave., 60022.

 

Strong Market Momentum Continues in Summer – North Shore/Chicago Real Estate

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Recent Listings by Gloria Matlin (Click image for more info)

As we joyfully move through summer 2016, Illinois, Chicago and North Shore home sales saw a June surge higher than last year while median prices also saw strong gains, according to the Illinois Association of REALTORS®.

The time it took to sell a home in June averaged 63 days statewide, down from 68 days a year ago and faster than 72 days last month.

Sixty-one (61) counties recorded median price gains in June 2016 over previous-year numbers, including Cook  County, up 9.2 percent and Lake County, up 14.0 percent. Sellers keep reaping the rewards of a market that has continued to see median prices edge higher every month this year, Consumer interest remains keen, as shown by the month-over-month increases in sales recorded since February and the relatively short time it is taking to sell a home. More information can be found HERE

Real estate is all about location,location, location…Click the image below to explore local market conditions, sales trends and more through Coldwell Banker’s detailed yet easy to understand videos that capture facts and info you need for any location you choose:

Monthly Market Update (Click to Play)

Monthly Market Update (Click to Play)

With long standing top producing, high ranking, client focused passion for real estate, Gloria Matlin with son and partner Zack Matlin, remains North Shore’s consummate real estate professional. With over 25 years of experience, confidently look to her for all things Chicago’s North Shore real estate this summer season 2016.

Summer 2016 Home Buying Benefits – Chicago North Shore Real Estate Experts

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Across the country as well as here on Chicago’s North Shore March through July are the most popular months for buying a house. In the spring and summer, you’ll often find a large selection of homes for sale.

Reasons to Buy a Home in the Summer
Do you have kids in school? If so, you probably want to sell your house and move into a new one before the next school year starts. Moving over the summer lets kids finish the term at their old school, as well as explore the neighborhood and make friends before the first day at their new school.

Be Ready to Close
If you determine that summer is the best time for you to buy, be prepared to make an offer quickly, . Make sure you know your limits: Which home features are must-haves, and what is the most you are willing to spend? Also, keep in mind that even if you’re pre-approved for a loan and are ready to push paper, it may take weeks or a couple months to close on the home. If you want to move in midsummer, you may need to start house-hunting in spring.

To get a glimpse of the properties for sale on Chicago’s North Shore, see the videos and images below or click HERE and HERE for a complete list of details and/or tips.

With top producing, top performing sales volume results for over 25 years, Gloria Matlin has been a Chicago North Shore, Illinois real estate expert representing Coldwell Banker’s top ranking Glencoe office. She proudly serves North Suburban Winnetka, Wilmette, Highland Park, Kenilworth, Northbrook, Deerfield, Northfield, Lincolnshire, Buffalo Grove, Glenview, Skokie and of course Glencoe communities. As a seasoned North Shore Realtor, she is a trusted resource, and maintains national top 1% performance success with grace and tenacity. Look to her for all things real estate on the North Shore of Chicago this summer season, 2016!

 

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