Spring 2018, will be one of the Best Times to Buy….Know Why?

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With today’s 2018, Chicago North Shore market conditions, now is one of the best times to find your perfect home at the price you want. If you wait, prices and interest rates will rise and you may find yourself on the outside looking in.

Choices are out there. In the past, the amount of homes on the market was very low and selection was poor. In today’s market, a buyer is able to find the right home without compromising any needs or wants.

Take your time in researching your new home. Shop around. Look at multiple homes and compare. In previous years, the seller’s market rushed buyers to make offers without thinking about their decision. Now; you can afford to give your decision the time and consideration it requires.

Make sure your home is in the best condition. Practice due diligence and schedule home inspections and appraisals on the property that you are interested in. No longer do you have to waive these contingencies with the fear that you may lose the home to another offer. Also, submit any repair requests that you may have to the seller before purchasing the home.

Reliable and trustworthy financing is available. The re-emergence of fixed rate mortgages and the rapidly disappearing adjustable, sub-prime loans make this a great time to buy your new home!

Contact us today, we assist! Gloria and Zack Matlin…Matlin Residential Real Estate.



Top 5 Winter Renovations That Pay Off Big-North Shore Real Estate Trends

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There is always something that can be improved upon. Now in 2018…When you spend a little time in your Chicago North Shore home on vacation or on the weekends, you are bound to find a improvement project or two that can keep you busy. And that’s usually what happens during the winter especially right at the start of a new year, people want their houses to look their best, and any indoor project that doesn’t require windows to be open or walls to be taken down are good ones to think about. More importantly it’s vital to think of the projects that are not only aesthetically pleasing, but will also get a big bang for your North Shore real estate investment buck in the long-term.

While doors and floors fit that category, be warned that any door that’s hung in the winter might be a bit of a tight fit in the summer, when humidity can expand the wood. So, be cautious of starting wood projects.

There are plenty of other home improvement projects that can keep you busy during the winter months. Here are the top 5 suggestions for high REO (return on investment) this season:

1. Install a programmable thermostat: It’s always a bit of a shock when you get that first utility bill in the colder months. If you haven’t already taken steps to save energy, an easy project, is installing a thermostat that allows you to automatically set the temperature for different times of the day. By having the heat programmed to go on when you get up in the morning, then off when you leave for the day, then back on when you arrive home, you can keep the temperature of your home constant. This type of project is an easy do-it-yourself project. It’s just a couple of low-voltage wires, so it’s really something anyone can handle, and some of them cost as low as $25. It can pay for itself in a month or two.

2. Insulate your water heater: Another way to save energy is to lower the temperature of your water heater, and insulate it. The ideal temperature is 120 degrees. It doesn’t cost you anything to turn it down, and by wrapping it in insulation, you can ensure that the water stays hot when it is not being used. You can buy insulation kits at your local North Shore-Glencoe hardware store.

3. Paint a room: This is the greatest winter project, it’s a great cure for the midwinter blues. And a $50 investment in paint can dramatically transform a room. When you are spending more time inside, you have more time to look at what needs to be refreshed. This is a quick, do-it-yourself project and a small investment can make a big difference.

4. Refinish the basement: Need a contractor for a project? Find one in the winter, contractors are slower in the winter, and one project that’s especially popular is refinishing the basement — you can often find someone to take this on. Of course, the ever-popular bathroom and kitchen remodels, are seasonless, and sometimes endless, can also be started in winter (as long as a wall doesn’t need to be knocked out).

5. Get organized: So many people resolve to get organized at the New Year and winter is a great time to actually take action on that resolution. There are so many great modular closet-organizing systems, a project like this is a great antidote to North Shore cabin fever. You can clear up the clutter in a room or a closet, and make it look like you have twice the space you did to begin with; a sure-fire way to attract potential buyers, a total sellers edge…MORE IDEAS

With sustained top producing, high ranking, client focused results, Gloria Matlin looks forward to making 2018 even better! Over 25 years of devoted service, and now partnering with son Zack Matlin, this team is sure to make Chicago North Shore real estate dreams come true once again.


Holiday Home Prep-Less is More: Chicago North Shore Real Estate

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The time is almost here! Relatives, friends, neighbors, coworkers, acquaintances, all potentially gathering in your Chicago North Shore home for the 2017-18 holidays. Commonly, the appropriate gesture may be to get or give a gift. For those planning to list their North ShoreHolidayCurbAppeal home in the months of November, December, even January, your house becomes the gift! As silly as it may seem, you’re presenting a rather large gift to potential buyers. One of the first things to attract attention is the overall packaging. The goal: First impressions mean everything. You want buyers to take in the scene and say “this is it, this is the house!” The plan: 6 Curb appeal tips that get you ready for your North Shore holiday festivities, which will make all of your guests (including potential buyers), say “WOW”:

1. A Tidy Lawn Whether there is snow covering your lawn or not; be sure to keep your lawn free from any leaves, twigs, etc… that may have blown through with the harsher winds. Just because your North Shore lawn is not expected to be as lush as the summer months, doesn’t mean to ignore the state of its appearance. Keeping it cleaned up will show thorough care.

2. Winter Weather Greenery Hearty plants and Evergreen trees, appropriate for season can withstand the winter months while adding  huge visual appeal to the outside of your North Shore home. Evergreen Holly will add a splash of color with its red berries and can stand up to the cold weather.

3. Refined Decorations and Lighting While you can have fun with the season’s bright lights and characters of the holidays, it can be easy for some to get carried away. Try small white lights around your North Shore homes’ bushes or front porch post, a simple wreath and garland to enhance your home’s appearance without being overly distracting. The use of lights can really make your home stand out with the shorter winter days. Since there is more time without the suns rays, using a variety of lighting can give your home a warm and inviting glow. Indoor window lights in each room provides a comforting appeal, while lights along the pathway up to your home, a bright porch light and tasteful holiday lights are all huge but not too fussy ways in which to enhance your North Shore homes’ curb appeal.

4. Remember Safety You may have friends and family planning to visit soon, so you’ll want to put safety at the top of the list! Be sure your driveway, sidewalk and front porch are cleared of debris, ice or any snow. It’s always better to be on the cautious side and put down salt, as even rain can freeze and make walking up to your home dangerous.

5. Touch Up Paint Your North Shore home is more visible in the winter months as trees are free from their leaves and your home’s condition is more exposed. Touching up chipped or faded paint is a great way to help your Chicago Northern Shore home look refreshed.

6. Clear Gutters It’s not too late to make sure your gutters are free from leaves and other debris. You’ll want these cleared so that melting snow or rain that can easily run through the gutters will not cause damage. More information HERE

Have a happy, safe, and prosperous pre-holiday season. This time of year is beautiful on Chicago’s North Shore.  The sparkling lights and presence of well-manicured North Suburban homes bring a warmth and charm to this already distinct area. Feel free to stop into the top performing Glencoe Coldwell Banker Residential Real Estate office for information on upcoming holiday events, things to do, places to go or community/real estate market performance reports for the North Shore communities.  640 Vernon Avenue, Glencoe, Illinois, 60022; in the heart of the downtown village district.


New Generation of Real Estate-See Top 2017 Changes-Chicago North Shore Real Estate

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A lesson just in time for back-to-school….Ever changing and evolving technology, the flow of information, the global economy and a shift in societal structures have altered the real estate landscape on Chicago’s North Shore and around the world, forever. Times have changed since the real estate boom of the early 2000’s. This isn’t our parents’ real estate market. And some of the strategies that were put to use in the ‘80s and 90’s, if implemented today, would cause financial harm or result in missed opportunities — or both. Before venturing into the vast world of North Shore real estate, contact a trusted North Shore real estate professional. In addition, here are five tips to consider as you explore North Shore buying or selling in this current and next generation of North Shore real estate:

1. Technology speeds things up: But don’t rush a real estate purchase

Not unlike most industries, technology and the Internet have sped up the processes of looking for, transacting or selling a North Shore home. A great new listing could hit a buyer via a text from their agent, an email alert from the local MLS, a notification from Zillow on a mobile device and maybe even an old-fashioned phone call from the buyer’s agent. The actual real estate transaction process has been sped up as well. Clients can sign contracts or review property inspection reports and disclosures on a mobile device during their beach vacation. Even so, no matter how quickly we move or how much technology can make our world efficient today, buying or selling a home should never be rushed.

2. The real estate agent’s role has shifted: But a good agent still matters

Before the Internet and online listings, some people believed the real estate agent’s only value was to provide access to the listings. It’s always been a highly emotional and financial decision, and a good, experienced, local North Shore agent likely did more than just open doors in the 1980s. Today, an additional part of the agent’s role is to make sense of the information. Data alone is meaningless without color. A good local North Shore agent, living and breathing their market, will add more value than ever. Finally, in many parts of the country, where attorneys are not involved in real estate transactions, the agent is the center of the transaction. Don’t settle. If you are not impressed with your agent, find another. The right agent can make all the difference.

3. Often a seller-beware culture today: Do your homework

Search is in the DNA of millennial or Gen Y buyers today. They simply won’t take anyone’s word for anything. They will search, research and double-check everything. A smart seller today needs to be armed and get one step ahead of the buyer. Today’s buyers have much more at their disposal, and so it’s the seller who needs to beware. Not knowing what the buyers are seeing or staying one step ahead of them can affect your bottom line when going on the market today. Leverage today’s resources and technology and think like a buyer before going on the market. Once you go live, there’s no turning back. If you aren’t completely ready to sell, don’t list.

4. We have evolved: Owning might not be for everyone

The typical home buyers of last generation got married in their early 20s, moved to a single-family home in the suburbs, got a 30-year fixed mortgage and planned to pay it off. Buying a home happened once, maybe twice in a lifetime.

It’s no longer standard practice to live in your hometown after high school or college. In fact, it’s more common for today’s professional to take a job in Denver, Dallas or even Dubai. Additionally, that stable long-term job, with access to a pension after retirement, has all but evaporated. Buyers change jobs more often than ever. The flexibility granted by renting has provided a different picture of today’s American Dream for many.

5. Know all of the loan options available today: Choose carefully

Access to dozens of loan products didn’t exist just 15 years ago. Banks have developed new products to evolve with the times. The acceptance and use of some of those products, for some people, led to a steady stream of foreclosures years later. When I bought my first home, my father suggested I get a 30-year fixed mortgage. I thought he was crazy. I didn’t know what I’d be up to in five years, much less 30. A buyer today needs to spend some time researching loan options and consider them in the context of their personal situation. Work closely with a good local mortgage professional to help decide which type of loan makes sense for you – now and in the future.

Special Tip: It’s emotional — and that’s not likely to change

No matter the decade, the changes in consumer behaviors, or the type of home, real estate transactions will always be more personal than any other. Add to this the changes in technology and the access to information, and it’s easy to lose sight of what’s important. Unlike buying a new flat-screen TV or selling a used car online, buying or selling a home will always be an emotional purchase. A home is where people have made some of their most important memories, a place that has been constant through the ups and downs of life. While the world may be speeding up on what seems like a daily basis, it’s always a good idea to take it slow when buying or selling a home. More information HERE.

With over 25 years of dedicated client focused results, top producing, high-ranking , top performing outcomes, Gloria Matlin and partner Zack Matlin are the consummate Chicago North Shore real estate representatives. Sustained North Shore community insight, and a passion for making North Shore real estate dreams a reality, look to them for questions on marketing, technology options, area conditions, or simply to discover things to do and places to go on Chicago’s Northern Shores.  640 Vernon Avenue, Glencoe, Illinois-Coldwell Banker residential real estate office is where Gloria Matlin has called her home office for over 2 decades.  Feel free to stop in today!


Sellers and Buyers in 2017’s North Shore Real Estate Market- 3 Things to Know

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Here on Chicago’s North Shore the spring 2017 real estate market is favorable for both buyer and seller alike. North shore agents are seeing busier open houses, quicker sales, even multiple offers.
But like houses, no two North shore sellers or buyers are exactly the same. Having a grasp of the mindset of both, can ease the North Shore real estate navigation process a bit. With the buy-sellhelp of an experienced solidly performing North Shore real estate professional, below are three scenarios sellers and buyers should be aware of in today’s market:

1. Buyers can be sellers and sellers become buyers

Often, sellers feel the same amount of stress or excitement that buyers feel because they’re somewhere in the buying process, too. Though some sellers may want to take additional time and become renters after their sale is complete, many will get back in the homeowner game soon after the sale goes through, sometimes immediately. Sellers, as would-be buyers, want to capitalize on low interest rates and home values. Getting the North Shore home sold quickly and at today’s value may be all a seller needs to make a purchase. Though it may be a “sellers’ market in some areas,” most sellers these days have a sense of empathy. They understand the buyer’s position and likely want to get out cleanly and quickly so that they, too, can buy.

2. Sellers are feeling relief 

Even the sellers who have successfully sold before are well aware of what happened in real estate markets over the past five years; news that the market is thriving, and in their favor can be a welcoming incentive for all involved. They’re more hopeful than they were even six months ago. Generally speaking, however, most sellers are still feeling somewhat cautious. They’re more likely to take a bird in the hand than to risk losing a sale because of a knee jerk instant reaction.

3. Advice for both sides

Real estate is a game, in a sense, in which both sides hope to achieve their goals, which is why it always helps to understand your “opponent. Take a moment to size up who the buyer is, how they got there and why they want to buy. Don’t make assumptions. Take a step back. Put yourself in their shoes.

Sellers aren’t the same as they were several years ago, when many were driven by other goals as the market’s rise seemed endless. Don’t go into this market, which is very different from even six months ago, assuming the same rules apply. Consulting with your competent Chicago-North Shore real estate professional, will put you in the right position for a successful and joyful transacti

Gloria Matlin with partner Zack Matlin are high-ranking real estate performers. Gloria is a dedicated professional with 25+ years of reliable, client centered, and savvy North Shore market insight. They can be found at the  premier Chicago North Shore Glencoe Coldwell Banker Residential Real Estate office – 640 Vernon Ave., 60022. More information HERE


Spring Home Buying Frenzy? North Shore Real Estate

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North Shore Spring-time home buying is fast approaching. The normal spring home buying season is typically March, April, May and June. The main reason for this time-frame is because many take vacations during July and August. Spring 2017 on Chicago’s North Shore is forecasted to be one of the best home sale seasons on record; and with mortgage interest rates at relative lows, many are paying close attention to Chicago North Shore real estate outcomes.

Be ready to jump on the North Shore home you want. Don’t be too indecisive. Don’t try to sleep on it. When you find it, make an offer. Here are other tips to help you navigate The North Shore home buying spring season:

  • Get preapproved by a local North Shore lender. It could be a local bank or a local mortgage broker, but don’t try to compete with an online lender approval letter or an out-of-area mortgage lender letter. Offers that contain a local lender’s preapproval letter will probably get top billing.
  • Focus on the house, not the owner. Don’t get overwhelmed on whether the home is a foreclosure, a short sale or owned by a traditional North Shore seller. Concentrate on location, location, location, and look for homes that meet your basic requirements. If a market is dominated by foreclosures and short sales, those prices will be the norm among traditional sellers.
  • Hire a North Shore neighborhood specialist. All real estate is local. A real estate agent who specializes in the area where you want to buy will be a wealth of information for you. Not to mention, that agent will probably be well-known and respected among the area specialist listing realtors. Working with an agent other agents like is a plus for you.
  • Be prepared to pay list. Some buyers focus on how much the seller is asking instead of on how much the home is worth. Ask your agent to show you a CMA of comparable sales to determine actual value. You can’t compare values by other homes on the market because sellers can ask whatever they want. If you are getting the home you want at a price you can afford, whether you pay $1,000 more or less makes no difference in the overall outcome.
  • Give the seller something other buyers won’t. There are many terms contained in a purchase offer. Negotiation is not always all about price. You can give the seller a benefit to take your offer without actually waiving your rights. Ask your agent to make suggestions for you. It could be something as small as giving the sellers an extra day to move out.

If you are new to town, you might want to spend a few weekends before the home buying season starts and get to know the Chicago-North Shore area. Talk to people in the street and at restaurants. Visit several real estate offices and interview a few North Shore real estate agents. Use the Internet to do some research. Drive or better walk the neighborhoods you like the best at different times of the day and, if you can, on different days of the week, see if they would fit your lifestyle. If you have children, review the North Shore school districts, or research upcoming things to do or activities like North Shore summer camps and spring/summer classes for 2017.

You can also stop by our Coldwell Banker office for help, guidance and questions on buying a home, selling a home or overall North Shore market conditions.  We are located in Glencoe, Illinois 60022- 640 Vernon Ave. We look forward to assisting you. More info HERE


Top 8 Reasons to Buy or Sell in Winter 2017-North Shore Real Estate Trends

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Chances are, buyers looking for a Chicago North Shore home during the winter season are serious about buying and not simply shopping around. Showing off some of the home’s finer features isn’t easy covered in a potential blanket of snow, but there are a number of things sellers can do to attract buyers:

 1. Less competition. In the winter season, there are fewer homes on the market, so your home will have less competition. Encourage buyers by offering attractive pricing and incentives.

2. Interior focus. Providing photographs from the summer months is important, but now is the time to highlight the inside of your home. North Shore realtors know, furnished homes and those that are organized have more appeal, so make sure the beds are made, the furniture is well placed, and the counter tops and closets are clear of any clutter.

3. Exterior demands. Snow can alter the look of the overall property. Shovel and de-ice all paths and doorways. The driveway should be plowed, along with the sidewalks. Make sure that all outside lights and doorbells work. Consider more lights that could be installed to effectively highlight the best areas of the house.

4. Winter warmth. The colder months can create times at home enjoying family. You can stage your home to showcase winter warmth with such sights and smells as crackling fires, scented candles and eye catching, but tasteful wreaths to appeal to buyers and make them feel like your home could be their own. The key–don’t over do it though!


1. Lenders also usually have fewer loans to process and less paperwork to deal with (though this can change quickly if rates fluctuate). With lenders less hassled, you can expect a smoother process to get approved for a mortgage.

2. Winter may have fewer buyers in the market. Fewer buyers could mean less North Shore real estate property competition.

3. The winter season has fewer units on the market, and sellers tend to need to move from their property. You can use that to your advantage to get a favorable deal.

4.The negatives that turn off both buyers and sellers in winter can create a savvy real estate hunter’s dream. For the clued-in home buyer such negatives can lead to a real gem of a deal. The motto that could put some serious money in your pocket between now and spring, remember this: Imagine the future, and don’t let winter pull your strings! More INFO

For a view of homes available on the North Shore, or to get market status/housing reports, analysis, trends, or open house lists, feel free to stop by our North Shore Office at 640 Vernon Ave, Glencoe, Illinois.  Gloria Matlin works out of one of the Chicago North Shore’s top ranked realtor offices.  847-835-0236 or direct at 847-835-6058



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