Holiday Buying and Selling Benefits: North Shore Real Estate

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As with the rest of the nation, the 2015 holidays are upon us on Chicago’s North Shore. Places like Northbrook, Glo-2015ReviewDeerfield, Glencoe, Glenview, Highland Park, Kenilworth, Lincolnshire, Northfield, Riverwoods, Wilmette, Winnetka, as well as Lake Forest; will be buzzing with good cheer, places to go, things to do, holiday events and festivals all around. But, real estate still has its place in the hustle and bustle of the season. Now may be one of the best times to buy or sell a North Shore- Chicago home. The benefits, hows and whys are outlined below:


Tis’ the season for BUYERS during the holidays

Commonly there’s a wider selection of homes to choose from. A peak season for the real estate market, buyers will find there are many more beautiful homes to choose from during the fall and holiday season. There’s no better time to find your dream home! Utilize vacation time to act on your desire to research online or even visit Chicago North Suburban open houses.

Don’t forget year-end tax breaks. Buying property before years’ end yields some great benefits; including property taxes and mortgage interest, both deductible from gross income.

 For SELLERS, the season brings good things

Beautifully decorated homes are certainly more appealing to potential buyers. What is more beautiful and inviting than a North Shore home that’s elegantly decorated for the holidays? The warmth and spirit of the season makes many homes seem even more stunning during this special time of year. With that comes more exposure for your home. Many people enjoy hosting holiday parties for friends, family and co-workers. When you have a “for sale” sign in your yard, it will likely grab the attention of those who are visiting your neighbors or attending holiday parties, including  yours. Usually the serious buyer will shop for a home during the holidays. The fact is if someone is interested in your home during one of the busiest seasons of the year, chances are they are serious. If your home is priced appropriately, the likelihood is high for getting an offer!

Another year of good tidings, client centered happiness, and high ranking results… all examples of North Shore real estate at its best is summarized in the photo attached below. Feel free to contact Gloria Matlin for assistance buying and/or selling this holiday season. Happy Holidays!

Click the image to view:

Experts Not Worried About Rising Rates – North Shore Real Estate Trends

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Mortgage rates would have to be higher than 6% to discourage prospective fall and even winter home-buyers from

FiveStar-GloriaMatlin-2buying a home. While the jury is still out on what the Federal Reserve is going to do about the Fed Funds rate increase, there is certainty that it will happen at some point in the near future. The lack of consensus stems from mixed signals coming from various components of the economy and the financial situation abroad. The good new is:

How Higher Mortgage Interest Rates Will Impact the Housing Market?

When the Feds decide to raise rates, any increase will be nominal and gradual. The anticipation is that the initial increase will be only 25 basis points (e.g., from 3.75% to 4.00%). This is still about 50 basis points lower than the high reached in the summer of 2013 when the Federal Reserve first announced that it would start fading out of its easy monetary policy.

Nonetheless, Americans are well aware of the anticipated mortgage rate increase that’s coming up: 42% of Americans think mortgage interest rates will increase over the next six months, while 20% believe the rates will stay the same. A third (32%) of Americans, and almost 4 in 10 (38%) Millennials, are still unsure about what will happen to the mortgage rates, with Millennials are not as likely as other generation to think that rates will increase at all over the next 6 months.

Falling houses with percent symbol on sky background

How Do Americans Feel About Rising Mortgage Rates?

Interestingly, for Americans who are looking to purchase a home this year, mortgage rates are not the primary concern. Among Americans who would ever buy a home, most worried about being able to get a mortgage and if they could find a home that they would like. Raising mortgage rate is only the third concern, followed by fears that home prices would increase before they buy a home. But, for millennials aged 18-34 years old, simply being able to get a mortgage is the biggest and marginally larger concern than for all Americans in general. Millennials also worry more about finding a home they like and home prices rising before they worry about raising mortgage rates.

Long story short, an increase in rates would not turn people off from buying a home, but it may slightly lower the price range in which they are looking to buy. Also, the impact is quite dependent on the price range in which the prospective buyer is looking to buy. – See more mortgage rate details HERE

2015-November: For a second year, Gloria Matlin has earned the esteemed Five Star Real Estate award for 2015. This honor is one of many that confirms her standing as Chicago North Shore’s  client driven, top performing, highly trusted real estate professional.  On The Go?…Move with Glo this autumn season.

Top Tips for Fall Upkeep-Curb Appeal Still Rules: Chicago North Shore Real Estate

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No matter the season…If your home’s curb appeal makes a great first impression, everyone — including potential home-buyers — will want to see what’s inside. Your home’s appearance has a psychological effect on anyone that sees it. If the exterior of the house and yard is well-maintained, people enter the home with positive feelings believing the interior will measure up to the standards set outside. If the exterior looks poorly maintained, one may enter the home with a negative mindset, specifically looking for problems.
Check out these simple, low-cost improvements that you can do in a day, a week, or a month.

In a Day: Create perfect symmetry

Symmetry is not only pleasing to the eye, it’s also the simplest to arrange. Symmetrical compositions of light fixtures and front-door accents create welcoming entryways. This door is flanked by two sidelights. The black lantern-style sconces not only safely guide visitors to the door, but also coordinate with the black door and urns.

In a Day: Replace old hardware

House numbers, the entry door lockset, a wall-mounted mailbox, and an overhead light fixture are all elements that can add style and interest to your home’s exterior. If they’re out of date or dingy, your home may not be conveying the aesthetic you think it is. These elements add the most appeal when they function collectively, rather than as mix-and-match pieces. Oiled-bronze finishes suit traditional homes, while brushed nickel suits more contemporary ones.

In a Day: Dress up the front door

Your home’s front entry is the focal point of its curb appeal. Make a statement by giving your front door a blast of color with paint or by installing a custom wood door. Clean off any dirty spots around the knob, and use metal polish on the door fixtures. Your entry should also reflect the home’s interior, so choose a swag or a wreath that reflects your personal style.

In a Day: Do a mailbox makeover

Mailboxes should complement the…MORE

With over 25 years of Chicago North Shore real estate expertise, Gloria Matlin gains pride in making dreams come true for fall 2015 and every other season forthcoming. Her award-winning, client focused service is second to none. With top producing, high-ranking, exceptionally performing results, she provides sound guidance with the use of proven experience and expertise. Confidently look to her and partner Zack Matlin for all things North Shore Chicago real estate related.

Seasons Change Means Opportunity Arises: North Shore-Chicago Real Estate Trends

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School has begun, days are getting shorter, and the networks are eagerly trying to gear us up for football. And home sales are still brisk—despite historical four-seasons-layered-croppedseasonally adjusted outcomes we’re used to seeing.

Seasonal adjustments help make data that are inherently seasonal easier to compare month to month. You can’t get a good picture of whether it’s a good or bad year by comparing typically slow January with typically busy July. But they also lull us into a false sense of reality that all months are similar, or merely go up and down based on the strength of the market.

The raw data tell us that real estate follows a clear seasonal pattern. Inventory peaks in the summer. Sales peak in the summer. Real estate Web traffic peaks in the summer. Notice the trend?

But each local market has its own cycle. The school calendar plays a big role since families with kids prefer to move while school is out. And not all schools start at the same time.

Looking at existing-home sales data at the national level over the past several years, June averages almost twice the volume of sales as January. But inventory doesn’t vary quite as much. The typical peak for inventory is in July, but the inventory in July is usually only about 25% higher than in December. The discrepancy between the variation in sales and the variation in inventory presents an opportunity for buyers.

When sales are slower due to the season, the age of inventory rises. We monitor the median days on market of active listings, which typically bottoms in June and peaks in the winter months of December and January.

As the age of inventory increases, buyers could gain more leverage. That’s why prices are also seasonal, often peaking each summer when demand is highest and the age of inventory is lowest.

So take heart, would-be buyers! If you can resist the herd and ignore the school calendar , you will face less competition in the off-season. And if you can find a home that fits your needs, you will have more bargaining power! More info HERE

2015, September: With more than 25 years of top producing, high ranking, client focused performance, Gloria Matlin remains the consummate real estate professional for Chicago’s North Shore. Dedicated to making dreams come true and providing the highest quality service for each and every client, Gloria Matlin is the real estate resource you want for every season. See introduction HERE

Strong Market Momentum Continues in Summer – North Shore/Chicago Real Estate

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Just Listed - Gloria Matlin

Recently Listed by Gloria Matlin – Click the image for more info

As we joyfully move through summer 2015, Illinois, Chicago and North Shore home sales saw a June surge of 12.5 percent higher than last year while median prices also saw strong gains, according to the Illinois Association of REALTORS®.

The time it took to sell a home in June averaged 63 days statewide, down from 68 days a year ago and faster than 72 days last month. Available housing inventory remained tight with 70,999 homes for sale, a 6.9 percent decline from June 2014 when there were 76,287 homes. In addition,

Sixty-one (61) counties recorded median price gains in June 2015 over previous-year numbers, including Cook  County, up 9.2 percent and Lake County, up 14.0 percent. “Sellers keep reaping the rewards of a market that has continued to see median prices edge higher every month this year,” said Jim Kinney, ABR, CRB, CRS, GRI, president of the Illinois Association of REALTORS®. “A decrease in the number of days it takes on average to sell a home in Illinois shows that buyers are undeterred by the steady upward tick in prices.” Consumer interest remains keen, as shown by the month-over-month increases in sales recorded since February and the relatively short time it is taking to sell a home. More information can be found HERE

Real estate is all about location,location, location…Click the image below to explore local market conditions, sales trends and more through Coldwell Banker’s detailed yet easy to understand videos that capture facts and info you need for any location you choose:

Monthly Market Update (Click to Play)

Monthly Market Update (Click to Play)

With long standing top producing, high ranking, client focused passion for real estate, Gloria Matlin remains North Shore’s consummate real estate professional. With over 25 years of experience, confidently look to her for all things Chicago’s North Shore real estate.

Spring into Summer with an Elegant English Manor-Kenilworth Real Estate

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The carefully chosen amenities bring the “old world” charm to a new level of luxury!  This Exquisite East Kenilworth, Illinois English manor has elegant design and craftsmanship throughout. A Generous living room with French Doors that lead to a music room. The Stunning gourmet kitchen with separate breakfast room, or Sumptuous master suite on 2nd level, in addition a Magnificent private terraced back yard with 2 separate blue-stone patios, as well as a three car heated garage. Click the image below for additional details:

74 Tudor Place-Listinginfo

Presenting 74 Tudor Place in Kenilworth (Click the image for details)

Top 4 Spring Prep Tips Before Listing: North Shore Real Estate


Chicago North Shore real estate is well within the spring buying and selling season.  North Shore Realtors may often advise clients of four basic principles to get your home in top “list Springchecklistready” condition. Buyers and sellers alike are out right now (on-line and in-person) perusing real estate options on places like Zillow and Trulia. Using these tips can promote a competitive standing in the market and make buyers appreciate the thoughtful preparation by doing the following:

1. Clean and Organize. Eliminate any clutter and pack up your least-used items, such as large pictures or photos, out-of-season clothes, non-used kitchen items, toys, and exercise equipment. Store items off-site or in boxes neatly arranged in the garage or even the basement. Clean the windows, carpets, walls, flooring, lighting fixtures, and baseboards to make the house sparkle. Having a garage sale may even be an option if time permits.

2. Go crazy on the curb appeal. Spring and summer mean getting out and enjoying the weather. It also means every detail of the outside of your home is far more noticeable.  Just put yourself in a potential buyers shoes and stand outside of your home. As you approach the front door, what is your impression of the property? Do the lawn and bushes look neatly displayed? Is the address clearly visible from where you are? Are pretty flowers or plants framing the entrances? Is the walkway free from debris and impediments?

3. Collect needed replacement estimates. Do you have big-ticket items that are worn out, out dated, or will need to be replaced soon, such your roof or carpeting? Get estimates on how much it would cost to replace those things, even if you don’t plan to do it yourself. The figures will help buyers determine if they can afford the home, and will be a helpful guide for both parties when negotiations begin.

4. Know where to find your warranties. Collect the warranties, guarantees, and user manuals for the furnace, washer and dryer, dishwasher, and any other appliances or equipment that will remain with the house after it’s sold.


Now for May 2015-The North Shore-Chicago  Coldwell Banker Residential Brokerage office located at 640 Vernon Ave in Glencoe, Illinois-60022; is home  to Gloria Matlin and partner Zack Matlin. The office has been a high performing real estate resource for the North Shore area for well over 40 years.  Stop in today to discover how this elite team can assist with home buying, home selling, home rentals, market action reports, or just to get info on Chicago’s North Shore communities and things to do/places to go!

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