Top North Shore Realtors Discuss Luxury Real Estate Markets-Chicago’s North Shore

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1750 Braeside-NorthBrook

One of Gloria Matlin’s current luxury North Shore listings – 1750 Braeside Lane in Northbrook, Illinois (click for details)

It’s not surprising that the latest S&P/Case-Shiller numbers show that single-family home prices in the Chicago metropolitan area jumped more than 11 percent last October, posting their best year-over-year rise since December 1988. After all, “bidding war” has been the byword for prime properties in the city for months—a trend that’s growing….But neither trend applies to the North Shore, insist big-ticket broker Gloria Matlin of Coldwell Banker. For the first time in years, supply and demand are dictating the luxury market trends on Chicago’s North Shore. Here’s why:

So prices aren’t up on the North Shore, even for luxury properties?

GLORIA MATLIN: What people want goes so fast that these homes usually sell for top dollar before they hit the listing services. Brokers get their buyers in there before you can even think bidding war, and they pay what it takes.                                          PC: Everyone has different priorities, but there are two new universals: Everyone wants the New Trier school district and new construction with new everything inside and out. That’s the problem: Nothing new has been built in the last few years. Developers are just gearing up again. As soon as they put up a building sign, someone sees it and buys the house straight from the plans for, say, $1.6 million before it comes to market. But that’s not luxury. Those are starter homes.

Where does that leave luxury prices?

GM: Much higher than in the city. Nice starter homes go for $1.6 million to $2.4 million, but true luxury starts at $2.5 million. Don’t get us wrong: You can get a really nice house for under a million, but it’s dated.
PC: It’s cheaper to buy resale and renovate, and more expensive to buy new, but buyers can get mortgages more easily than home equity loans for renovations. People used to be willing to buy a gorgeous old house for $2 million and put another million in, but now they don’t have the time and can’t get the money. So that makes a beautiful, clean, 3,500-square-foot house more valuable.

What about locations? Is it still better to be near the water?

GM: It depends on what you want. Working couples may want to be close to the train; families might want to be in a certain lower school district. If you have three kids, it’s nice to be in Kenilworth because it’s the same school for K to 8.                                      PC: The most important thing is to work with someone who can help you figure out what you really need and get you there. Gloria Matlin, Coldwell Banker, 640 Vernon Ave., Glencoe, 847-835-6058. See the complete Michigan Avenue Magazine article HERE

A Chicago North Shore real estate expert with a compelling record of top producing, top performing, and high ranking client focused results; Gloria Matlin has been a consistent resource for over 25 years.  This top tier Realtor finds pride in helping each and every one of her clients with one of the most important processes in a lifetime.  Let her be your guide to making  a North Shore- Chicago real estate dream a reality! See the complete profile of her North Shore-Chicago real estate listings HERE and HERE.

Real Estate Outcomes April2014: Chicago’s North Shore

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AprilMarketReport-GM-2014Property Sales

Chicago North Shore April Property sales were 285, down -19.0% from market action reporting in in April of 2013 and 32.6% higher than the 215 sales last month. April 2014 North Shore sales were at a mid-level compared to April of 2013 and 2012. April YTD sales totals are running -10.0% behind last year’s year-to-date sales results.


The Median North Shore Sales Price in April was up 6.2% from North Shore market totals in April of 2013 and down -1.5% from sales volume totals calculated last month. The Average Sales Price in April was up 7.5% from totals generated in April of 2013 and down -4.3% from last month. April 2014 ASP was at highest level compared to April of 2013 and 2012.

Inventory & MSI

The Total Inventory of Chicago North Shore Properties available for sale as of April was up 9.9% from reporting calculated last month and down -11.3% from figures generated in April of last year. April 2014 North Shore Inventory was at the lowest level compared to April of 2013 and 2012. A comparatively lower MSI is more beneficial for North Shore sellers while a higher MSI is better for North Shore buyers. The April 2014 MSI of 4.4 months was at a mid-range compared with April of 2013 and 2012

Market Time

The average Chicago North Shore Days on Market (DOM) shows how many days the average North Shore Property is on the Market before it sells. An upward trend in DOM tends to indicate a move towards more of a North Shore Buyer’s market, a downward trend a move towards more of a North Shore Seller’s market. The DOM for April was 61, down -7.6% from 66 days last month and down -17.6% from 74 days in April of last year. The April 2014 DOM was at its lowest level compared with April of 2013 and 2012.

Inventory / New Listings / Sales

The North Shore summary view above of the Chicago North Shore market combines monthly inventory of Properties for sale along with New North Shore Listings and Sales. The graph shows the basic annual seasonality of the market action reporting as well as the relationship between these items. The number of New North Shore Listings in April 2014 was up 17.5% compared to last month and up 1.8% from North Shore real estate volume figures in April of last year.


2014 adds another year of high producing, top ranking, and top performing North Shore Chicago real estate experience for Gloria Matlin. For well over 2 decades, Gloria Matlin has been a consummate North Shore real estate resource, with client focused guidance, and top tier service towards making North Shore real estate dreams a reality.  First time buyers, seasoned investors, empty nesters, relocation assistance, new construction, marketing/technology-Gloria Matlin can and has assisted with all these specific or even combined Chicago North Shore real estate aspects.  Contact her or reply to this post for additional details.

New Generation of Real Estate-See the Top 5 Changes-Chicago North Shore Real Estate

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Ever changing and evolving technology, the flow of information, the global economy and a shift in societal structures have altered the real estate landscape on Chicago’s North Shore and around the world, forever. Times have changed since the real estate boom of the 1980s. This isn’t our parents’ real estate market. And some of the strategies that were put to use in the ‘80s, if implementedFuture-Real Estate today, would cause financial harm or result in missed opportunities — or both. Before venturing into the vast world of North Shore real estate, contact a trusted North Shore real estate professional. In addition, here are five tips to consider as you explore North Shore buying or selling in this current and next generation of North Shore real estate:

1. Technology speeds things up: But don’t rush a real estate purchase

Not unlike most industries, technology and the Internet have sped up the processes of looking for, transacting or selling a North Shore home. A great new listing could hit a buyer via a text from their agent, an email alert from the local MLS, a notification from Zillow on a mobile device and maybe even an old-fashioned phone call from the buyer’s agent. The actual real estate transaction process has been sped up as well. Clients can sign contracts or review property inspection reports and disclosures on a mobile device during their beach vacation. Even so, no matter how quickly we move or how much technology can make our world efficient today, buying or selling a home should never be rushed.

2. The real estate agent’s role has shifted: But a good agent still matters

Before the Internet and online listings, some people believed the real estate agent’s only value was to provide access to the listings. It’s always been a highly emotional and financial decision, and a good, experienced, local North Shore agent likely did more than just open doors in the 1980s. Today, an additional part of the agent’s role is to make sense of the information. Data alone is meaningless without color. A good local North Shore agent, living and breathing their market, will add more value than ever. Finally, in many parts of the country, where attorneys are not involved in real estate transactions, the agent is the center of the transaction. Don’t settle. If you are not impressed with your agent, find another. The right agent can make all the difference.

3. Often a seller-beware culture today: Do your homework

Search is in the DNA of millennial or Gen Y buyers today. They simply won’t take anyone’s word for anything. They will search, research and double-check everything. A smart seller today needs to be armed and get one step ahead of the buyer. Today’s buyers have much more at their disposal, and so it’s the seller who needs to beware. Not knowing what the buyers are seeing or staying one step ahead of them can affect your bottom line when going on the market today. Leverage today’s resources and technology and think like a buyer before going on the market. Once you go live, there’s no turning back. If you aren’t completely ready to sell, don’t list.

4. We have evolved: Owning might not be for everyone

The typical home buyers of last generation got married in their early 20s, moved to a single-family home in the suburbs, got a 30-year fixed mortgage and planned to pay it off. Buying a home happened once, maybe twice in a lifetime.

It’s no longer standard practice to live in your hometown after high school or college. In fact, it’s more common for today’s professional to take a job in Denver, Dallas or even Dubai. Additionally, that stable long-term job, with access to a pension after retirement, has all but evaporated. Buyers change jobs more often than ever. The flexibility granted by renting has provided a different picture of today’s American Dream for many.

5. Know all of the loan options available today: Choose carefully

Access to dozens of loan products didn’t exist just 15 years ago. Banks have developed new products to evolve with the times. The acceptance and use of some of those products, for some people, led to a steady stream of foreclosures years later. When I bought my first home, my father suggested I get a 30-year fixed mortgage. I thought he was crazy. I didn’t know what I’d be up to in five years, much less 30. A buyer today needs to spend some time researching loan options and consider them in the context of their personal situation. Work closely with a good local mortgage professional to help decide which type of loan makes sense for you – now and in the future.

Special Tip: It’s emotional — and that’s not likely to change

No matter the decade, the changes in consumer behaviors, or the type of home, real estate transactions will always be more personal than any other. Add to this the changes in technology and the access to information, and it’s easy to lose sight of what’s important. Unlike buying a new flat-screen TV or selling a used car online, buying or selling a home will always be an emotional purchase. A home is where people have made some of their most important memories, a place that has been constant through the ups and downs of life. While the world may be speeding up on what seems like a daily basis, it’s always a good idea to take it slow when buying or selling a home. More information HERE.

With over 25 years of dedicated client focused results, top producing, high-ranking , top performing outcomes, Gloria Matlin is the ideal Chicago North Shore real estate representative. Sustained North Shore community insight, and a passion for making North Shore real estate dreams a reality, look to her for questions on marketing, technology options, area conditions, or simply to discover things to do and places to go on Chicago’s Northern Shores.  640 Vernon Avenue, Glencoe, Illinois-Coldwell Banker residential real estate office is where Gloria Matlin has called her home office for over 2 decades.  Feel free to stop in today!