IdealRoomsThe facts are clear, more Chicago North Shore buyers shop for homes on the web, therefore photos and virtual tours have become the norm. There are several things you can do make your home stand out on camera, and be a shining North Suburban Chicago internet star. See the 7 tips listed below for starters:

1. Keep the home looking its best. You want buyers who liked what they saw online to encounter the same home in person.

2. Put away & pack up the clutter. But leave three items of varying heights on each surface. For example, on an end table you can place a lamp (high), a small plant (medium), and a book (low).

3. The home should be “white cloth” clean. Because the camera magnifies grime, each room must be spotless. Don’t forget floor coverings and walls; a discolored spot on the rug might be overlooked by prospects during a regular home showing, but that stain becomes a focal point for online viewers.

4. Take a few pictures. This will give you an idea of what the home will look like on camera. Closely examine the photos and list changes that would improve each room’s appearance: opening blinds to let in natural light, removing magnets from the refrigerator, or taking down distracting art.

5. Remember the camera’s perspective. The camera’s eye is very different from the human eye. It magnifies clutter and poor furniture arrangement. To make a home shine in a virtual tour or video presentation, cater to the lens.

6. Down grade the furniture count. Identify one or two pieces of furniture that can be removed from each room to make the space appear larger.

7. Add balance &  some flare. Include a healthy plant in every room; the camera loves green. Energize bland decor by placing a bright vase on a mantle or draping an afghan over a couch.

Gloria Matlin, a Northern Shore-Chicago real estate resource with a compelling record of client centered successes for well over 25 years.  She looks to technology as one of the many highly valued tools to market, promote, engage, display, highlight, inform, update, and educate sellers and buyers alike. Her top performing, and personable business savvy keeps her ahead of the North Shore real estate market and allows her to optimally produce stunning and efficient results.  She is located in the heart of North Shore Glencoe’s downtown district; Coldwell Banker Residential real estate office- 640 Vernon Ave, 60022.

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